In the world of social media, it’s vital to recognise how to get followers on Twitter / X in order to enhance your online presence. With over 330 million active users, Twitter offers an amazing opportunity for businesses to establish their brand and engage with a global audience. The key to unlocking Twitter’s potential? Building a substantial following who are genuinely interested in your message and engage with your content.

The Best Ways to Get Followers On Twitter

In this blog post, we will explore a range of effective strategies on how to get followers on Twitter, from creating an effective profile to leveraging Twitter’s unique features and engaging in trending conversations online. Whether you’re new to Twitter or seeking to grow your existing following, this guide will equip you with practical tips and insights to increase your Twitter following and, in turn, maximise your impact online.

How To Get Followers On Twitter: Create a Strong Twitter Profile

Like all social media platforms, your profile on Twitter is the first impression that your audience will receive about your business, so it is important to make it count! Let’s take a look at some ways to ensure that you catch the attention of your target audience through your Twitter profile.

• Write an effective Twitter bio: Your bio on Twitter is similar to a short ‘About Us’ section to inform your audience about who you are, who you cater for, and what action you would like them to take. Twitter allows 160 characters for your bio so it’s important to make each character count by including keywords related to your products and services. For example, if you were a business running a hotel, your bio may look like this: “5-star luxurious hotel in Northern Ireland providing relaxing stays and spa offers. Get in touch today!”.

• Select an effective profile image and cover photo: In the world of social media, visually appealing imagery is critical for making first impressions on your customers. If you manage multiple social media accounts, we recommend having consistent branding by making your logo on each platform your company logo. Your cover photo is also the perfect opportunity to quickly convey to your target audience what you offer through an image showcasing your products and services.
• Include a URL link in your bio: A great way to ensure that your Twitter followers engage further with your business is by including a URL link in your bio. This could be a link to your website, a blog post, or a booking link that you would like to receive more traffic.

How To Get Followers On Twitter: Utilise Hashtags Effectively

Hashtags are a fantastic marketing tool on Twitter. They help group tweets by topics, making it easier for social media users to discover specific topics and conversations that they’re most interested in. When a user enters specific keywords in the Twitter search engine, Twitter will recommend tweets that contain these keywords through text, including hashtags.

Once you include a hashtag symbol before a keyword or topic, it will be highlighted as a clickable link, allowing users to click the hashtag and discover similar tweets and conversations online related to their interests.

When considering how to get followers on Twitter, monitoring trending topics and hashtags related to your industry is a great way to ensure that your content relates to topics that users are actively searching for. 

We recommend using Twitter’s Explore tab and Trending section to research and monitor trending topics and keywords to ensure that your content will reach a large audience and increase user engagement. This is an excellent way to increase your visibility online and gain followers on Twitter, as users will find your content easily when searching for trending topics.

How To Get Followers On Twitter: Increase Engagement

When considering how to get followers on Twitter, it’s important that you give your target audience a reason to remain loyal to your business and engage with your content. Twitter is a social media platform where users connect online through trending topics and conversations, so engagement is critical to the growth of online profiles.

A great way to increase engagement and followers on Twitter is to use polls. Twitter polls allow you to ask your target audience a question and encourage them to vote for particular answers to understand their opinions. This is a great way to gain a better understanding of your followers and increase user engagement and interactions.

However, Twitter isn’t only about increasing engagement through your tweets. It’s also important for you to interact with other accounts and businesses. For example, when researching trending topics and hashtags in the Explore tab, find opportunities to reply to and like tweets to engage with your followers and target audience. This will demonstrate the connection between your business and your followers.

Engaging with other accounts is also a great opportunity to showcase your relationships with other companies when it comes to B2B marketing, therefore maintaining long-term relationships online.

Twitter is among the best social media platforms to encourage engagement and conversations between online users. By implementing the recommendations above, you can gain more followers on Twitter and increase your brand awareness while promoting your products and services.

Want to know more about how to get followers on Twitter? Contact ProfileTree today to develop your Twitter marketing strategy!