Young at Art is a leading arts organisation in Northern Ireland that provides exceptional arts experiences for children and young people. They operate a variety of programs and initiatives, including:

• Belfast Children’s Festival: This annual festival is a major event in the Northern Ireland arts calendar, featuring a wide range of performances, workshops, and activities for children and families.
• Education & Engagement Programme: This programme provides schools, community groups, and families with access to arts experiences that are tailored to their needs.
• Professional Development: Young at Art offers professional development opportunities for artists, educators, and arts professionals.

Young at Art is committed to making arts accessible to all children, regardless of their background or circumstances. They believe that the arts have the power to enrich children’s lives, develop their imaginations, and build their confidence.

Young at Art approached us with specific requirements for their new website, highlighting their need for a modern digital platform. The key challenges included:

Modern Digital Experience

The client emphasised the importance of a modern website that aligns with the latest digital standards, ensuring an engaging and intuitive user experience that caters to their audiences preferences.

Integrated Booking System

Young at Art also needed a robust booking system integrated into the website for their annual Belfast Children’s Festival and other events throughout the year. This system was to be user-friendly, facilitating easy navigation and transaction for users.

Email Marketing Integration

To enhance their communication and marketing strategy, Young at Art wanted the website to utilise email marketing effectively. This would involve integrating tools for collecting email addresses, sending newsletters, and tracking engagement.

Clear Branding and Colour Scheme

The website was to embody the client’s unique brand identity and colour scheme, ensuring that the site visually resonates with Young at Art’s ethos and aesthetic values.

In addressing these challenges, our approach was to create a website that not only met these functional requirements but also captured the spirit and vibrancy of Young at Art’s work in the arts sector. Here’s how we did it.

Integrated a Booking System

To enhance the functionality and user experience of the Young at Art website, we integrated a robust booking system using ‘TicketSolve’. This integration allowed for the seamless purchase of tickets for various events organised by Young at Art.

The website featured dedicated sections prominently displaying upcoming events and activities, ensuring that visitors are well-informed and can easily access ticket purchasing options. This integration was key in simplifying the process for attendees, encouraging participation in Young at Art’s diverse range of events.

Belmore Court & Motel, located in Enniskillen, is a unique accommodation choice distinct from conventional hotels. Celebrated for its exceptional service, this establishment has been recognised as a top accommodation option in Enniskillen and Fermanagh by TripAdvisor for over seventeen years​​.

What sets Belmore Court & Motel apart is its commitment to exceptional customer service and genuine hospitality. The motto “Arrive a guest, leave as a friend” encapsulates their approach to guest relations, aiming to create meaningful connections and a welcoming atmosphere that turns guests into extended family members​.

Our client, a local hotel in Enniskillen, primarily needed a new website. Their existing digital presence was lacking in modern functionality, which ultimately had an impact on their direct bookings. Our job was to deliver a hotel marketing strategy and create a digital home that put our client’s website in front of their potential guests—at the right time.

Outdated Design

Our client’s existing hotel website was no longer meeting modern standards. Its dated appearance and lack of contemporary features were evident, signalling a pressing need for a revamped hotel website design.

Difficult Navigation

Users also found the website hard to navigate. The previous layout and user interface were not intuitive, leading to confusion and inefficiency when trying to view available bookings or find out more information about a potential stay.

Negative User Experience

The combination of an outdated design and difficult navigation culminated in a negative user experience. This affected the website’s ability to both attract and retain potential guests, impacting our client’s digital performance and online success.

Considering the needs of our client at Belmore Court and Motel, we strategically began to create a hotel website design that would land them on the first page of search engine results.

This increase in SEO position led to more website traffic, and with our clever web design and embedded calls to action, we ensured that those website visitors were encouraged to become guests.

Integrated with Net Affinity Booking System

A key step in our approach was integrating the Net Affinity booking system. This system streamlined the reservation process, making it more user-friendly and efficient for guests. It allowed for a smoother booking experience, reducing barriers to conversion.

Improved Layout and Mega Menu

Recognizing the need for easier navigation, we completely overhauled the website’s layout. The introduction of a mega menu was a strategic move to enhance accessibility.

This new layout made it easier for users to find what they were looking for, whether it was room descriptions, rates, or special offers. Our focus was on ensuring that every visitor could navigate the site with ease, mirroring the welcoming and accommodating spirit of Belmore Court & Motel.

Responsive Design for Mobile Users

In an industry where mobile usage is prevalent, we also emphasised creating a responsive hotel website design. This ensured that the website was easily accessible and functional across various devices, catering to the growing number of users who prefer mobile browsing when booking trips.

These initiatives were essential in transforming the website into a more effective and engaging platform, directly reflecting the hotel’s commitment to providing an exceptional online experience for its guests.

Bridge Mills Galway Language Centre is an adult English language school located in Galway, Ireland. The school was established in 1987 and is accredited by EAQUALS, ACELS, MEI, ALTO, QQI, Quality English, Cambridge Examinations and Cambridge Admissions Testing.

The school offers a wide range of courses, including general English, exam preparation, business English, and teacher training. They also offer online lessons and self-guided study packs and boast a strong reputation for providing high-quality English language instruction.

Our client, a local language school with a global student base, was confronted with a pressing issue that threatened the core of their digital strategy.

The platform hosting their existing website was scheduled for discontinuation, a development that put the school in a precarious position. This wasn’t just about finding a new digital home; it was about safeguarding their online presence, which had become integral to their client reach and reputation.

A New Digital Home

Our task was clear: to create a new digital platform that not only met the immediate technical needs of the language school but also addressed their deeper concerns about client retention, market presence, and seamless transition. The solution needed to be strategic, empathetic to the school’s community, and forward-looking in its design and functionality.

The need for a new digital home was apparent, but there were also additional, unique requirements due to the nature of their business.

Multilingual Website Design

As a language school catering to students from various linguistic backgrounds, it was essential to have a website that could communicate effectively in multiple languages. This feature was not just a convenience but a necessity to reflect the school’s commitment to language learning and cultural diversity.

Clearer Course Information

The school offered a wide range of language courses, but the existing website failed to present this information in a clear and accessible manner. Prospective students found it challenging to locate and understand the specifics of different language programmes.

Improved Website Navigation

The goal was to streamline the website’s navigation system, making it easier for students and visitors to find the information they needed, enhancing their overall experience on the site.

These challenges presented us with an opportunity to not only build a new website but to create a platform that truly represented the school’s ethos and met the diverse needs of its students. This was going to be a big multilingual website design project – but nothing that we couldn’t handle.

The Client

Pentagon Solutions is a data management and document control company that helps businesses in the construction and manufacturing industries manage their digital data. They have been in business since 2003 and have offices in the UK, Ireland, Europe, and the US.

Pentagon Solutions is a trusted partner for businesses in the construction and manufacturing industries. They have a proven track record of helping businesses improve their data management and document control processes.

The primary challenge for Pentagon Solutions was developing a comprehensive digital platform that effectively showcases their extensive range of products and services. Our aim was to create an online environment that is informative and user-friendly, without overwhelming or confusing visitors.

Specifics of the challenge included:

Enhanced Site Structure

To reflect the customer’s journey more accurately and intuitively, a better site structure was essential. This involved organising content and navigation in a way that made sense to users, guiding them effortlessly through the website.

Ecommerce Functionality for Software Products

Implementing robust ecommerce capabilities was also crucial for selling software products directly through the website. This required a secure, reliable, and user-friendly shopping cart and checkout process.

Online Bookings for Training Courses

As part of their service offerings, Pentagon Solutions also provides training courses. The new website needed a system to allow customers to easily view, book, and pay for these courses online.

Enhanced Digital Presence

Our client’s extensive array of business activities presented a unique opportunity to enhance their digital presence. Recognising this potential, we envisaged a comprehensive digital marketing strategy, aimed at expanding their reach to a broader audience.

Our goal was to elevate their online visibility and significantly enhance their market share. By leveraging the multifaceted nature of their business, we aimed to position them as a dominant force in their industry’s digital landscape.

The Challenge

Our client initially had issues with their old website. It was dramatically declining in search engine rankings, resulting in lost traffic and missed opportunities for sales. We needed to focus on SEO tactics and deliver a focused strategy that enhanced the website design for tradesmen like our client.

Declining SEO Ranking

The root causes of the declining SEO were outdated tactics that weren’t focused on the client’s audience. We needed to delve a little deeper into what resonated with their target audience and deliver SEO content that would capture their attention.

Lack of Local SEO

We also needed to enhance the local SEO performance of our client, especially given the fact that as a tradesman, they operated within a specific area. We needed to focus on technical SEO measures and ensure that their website was positioned to reach the right audience.

New Website Build

One of the major challenges encountered during this project was the task of constructing an entirely new website. We were entrusted with the responsibility of safeguarding the existing brand identity while ensuring that the new digital home encompassed all the essential information that prospective customers sought.

This was a major project for us, but one that we were excited to hit the ground running with.

The Client

Village Blinds and Shutters is a family-run business that has been serving the Northern Ireland community since 1990. They specialise in custom-made blinds and shutters for homes and businesses.

They offer a wide range of products, from classic to contemporary window fittings, to suit any style or budget. They also offer a free home consultation, where they will measure windows, show fabric samples, and provide a no-obligation quote.

Technical SEO

With the primary goal to restore strong organic rankings, we used technical SEO measures to help our client get there. This included things like optimising page titles and meta descriptions, improving site speed and ensuring mobile responsiveness. Our team is a bunch of technical SEO wizards who worked their magic for our client’s success.

Enhance the SEO Ranking

In order to further support the goal of restoring our client’s search engine performance, we also created a blog section. This had the dual benefit of targeting popular search phrases and local search queries. Our goal was to deliver a multi-pronged strategy for enhancing the SEO and we hit that mark.

Building a New Website

Alongside SEO improvements, completely rebuilding the website itself was instrumental. We designed an intuitive, conversion-focused website specifically designed to connect with tradesmen customers more effectively. We used multiple calls to action, and visual cues that would help convert casual browsers into potential customers.

The challenge presented in this case study involved developing a website for a client who hosts an annual traditional event in Ireland – Tradfest. We set several goals to build event awareness and further the success of it, including;

• Event Promotion
• Encouraging Participation
• Information Provision
• Streamlining Booking Processes

• Building Excitement
• Branding and Aesthetic Appeal
• User Experience (UX) and Accessibility

The challenge was to create a dynamic, engaging, and functional website that not only served as an informational hub for Tradfest but also played a critical role in marketing the event, attracting participation, and enhancing the overall experience leading up to it.

TradFest is an annual celebration of Irish traditional music, taking place in the heart of Dublin’s cultural quarter, Temple Bar. The festival showcases the best of established and emerging musical talent, offering an immersive experience of Irish music and culture.

TradFest is a must-visit event for anyone passionate about Irish traditional music and culture. The festival provides an opportunity to immerse oneself in the rich musical heritage of Ireland, experience the vibrant energy of Dublin’s cultural scene, and discover the next generation of Irish music talent.

Féile needed a website that could pace with their activities and events. The previous website lacked smooth user functionality – it felt slightly dated and failed to represent the energy and excitement of the Féile festival.

There were a lot of things on our checklist that we needed to do, including;

• Organising events and activities on the website in a user-friendly way.
• Embedding a brand identity to the website.
• Designing a clear website layout that was easily navigated.
• Showcasing previous events and building excitement for future projects.

In order to ensure that we could deliver on these goals, we decided to go for a complete website custom build. This would allow greater flexibility and control for what’s included on the website and allow us to create an entirely unique space that would showcase Féile to both local and global audiences.

Our team developed a custom-built WordPress website, complete with a new layout designed by our creative experts. The results paled in comparison compared to the previous website and the Féile team was very happy with the outcome.

Our approach included the following website design and development elements:

Vibrant Colour Scheme

We incorporated the festival’s key colours into the website design – purple, green, and blue. This strengthened their brand identity and created a vibrant and inviting visual experience for online visitors.

Strategic Call to Actions

We strategically placed call-to-action buttons throughout the site. The “Buy Tickets” button was especially important, given the year-round events that Féile hosts, including the Fela and Maza Festival in summer and various autumn festivals. This would prompt audiences to take action and get involved in many aspects of the local community festival.

Event Showcase

A dedicated section of the website highlights current events that are happening, ensuring that visitors can easily find and attend Féile festivals throughout the year. This would help encourage participation and uptake in local events.

Video Integration

At the client’s request, we also made video content a focal point of the website, which is a strategic move in engaging visitors and sharing the energy that the Féile brings every year. We embedded a dedicated video for each year of the Féile, as well as additional videos about the history, culture and significance of the community-based festival.

FéileTV

To further emphasise the importance of video content, we also included a link to Féile TV, which redirects visitors to the client’s YouTube channel where they can view videos of past festivals and activities. This promotes the legacy of the Féile, cementing it as a valued community event that attendees look forward to each year.

Easy Navigation

The website is designed for ease of use, with clear content about when the Féile festival is happening and easy links to learn more about the festival and upcoming events, this feature was particularly important, especially during festival season. Easy and simple navigation was a major focus throughout the build and something we ensured was evident within every page of the site.

Additional Features

We also added a gallery section for visitors to explore images from previous festivals and a “Visit West Belfast” section as it is the home of the annual event. We ensured that the website would become a hub of information, encouraging visitors to stick around for longer and ultimately enhancing the SEO performance of the site.

Social Media Integration

Recognising the client’s active social media presence, we also integrated a live social media feed into the website, in addition to the standard social media icons. Again this was included to generate excitement, encourage discussion and promote the range of activities on offer.

We delivered on all three objectives, producing a high-performing, visually appealing website that now attracts over a thousand website visitors per month, ranks for 180+ keywords and ultimately, is a unique online space dedicated to Denvir’s Coaching Inn and a place to attract potential guests.

In this case study, we’ll explore how we delivered a multifaceted hotel marketing approach, combining cutting-edge web design, high-quality visual content creation, and strategically tailored SEO.

This particular success story highlights the importance of these digital marketing elements and the benefits of choosing a comprehensive digital marketing agency like us at ProfileTree, to deliver on them.

Keep reading to find out how we breathed new life into an outdated website, drove website traffic, and created an online presence to promote Denvir’s Coaching Inn.

The Client

People 1st is not just any training provider. With locations spread across Northern Ireland and even some in Donegal, they have established a significant footprint in the training sector.

Their offerings are diverse, ranging from apprenticeships in sectors like health and social care, and barbering, to training in hospitality and building and construction services. Additionally, they also provide programs aimed at helping individuals get back to employment or undergo early retraining.

All of this meant that their website was going to be a vault of detailed information, which needed to be organised in such a way that visitors could find the information they needed along with recognising why People 1st is the ideal choice for their training requirements.

The Need for a Refresh

The team at People 1st approached us with a clear need: they wanted a refreshed website that was easier to manage and update. Their previous system was fragmented, relying on various Excel sheets and other tools. The goal was to centralise everything, making the management process smoother and more efficient.

Training Website Design

Training website design is a specialised subset of web design that focuses on creating platforms for educational institutions, trainers, e-learning platforms, and other entities that offer instructional content. These websites are tailored to facilitate learning, course management, and user engagement.

At ProfileTree, we are experts in training website design. We embedded these web design principles throughout the build, ensuring that the content and layout engaged with potential students, communicating the necessary information in a comprehensible and visually appealing way.

Check out how we did it below.

Enhancing User Experience

Training websites must be intuitive. Users, whether they’re students, professionals, or casual learners, should be able to navigate the site easily, find courses or materials they’re looking for, and interact with content without any hitches.

A significant part of our redesign focused on the user journey. We wanted visitors to easily navigate through the different sectors, view the various courses on offer, and filter them based on their needs and interests.

Streamlined registration

We also introduced a streamlined registration setup as part of the training website design. This acted as a visual call to action and ensured that potential students/trainees could sign up for services without any hassle.

Mobile Responsiveness

With the rise of mobile learning, it’s crucial for training websites to be mobile-responsive. This ensures that learners can access content on the go, from any device, be it a smartphone, tablet, or desktop.

We ensured that the People 1st website was mobile responsive, especially given the amount of information about their courses, apprenticeships, etc. Mobile users could now easily navigate the website and easily find the information they are searching for.

Scalability

As institutions grow and evolve, so do their training needs. A good training website design should be scalable, allowing for the addition of new courses, users, and features without major overhauls.

We ensured that the website was able to keep pace as People 1st grew. This would help secure long-term success for both the business and its digital presence. At ProfileTree we don’t just build websites for the now but also for the future.